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The Project

Paddington Windows is a window cleaning service that is located in Southern California. Patrick Rezac (the owner) is a long term client of mine and he wanted me to design their branding and identity. Paddington Windows works closely with One Voice Recovery to hire individuals who need jobs to get back on their feet during their addiction recovery process. It was a lot of fun working on a project that can give back to individuals who are trying to change their lives while providing excellent window cleaning services to their community.

The ask

Patrick wanted his brand to represent himself and his values. As a child he was nicknamed “bear” because of his gentle, yet assertive nature. It was essential to have the brand match these values and provide a fun mascot that Patrick felt connected to.

The requirement was to have a logo that:

• 1. Was a bear

• 2. Had a top hat

• 3. Had some kind of window cleaning element.

Conclusion

Patrick was very happy with the end result. He is one of my favorite clients to work with because he gets so excited about the ideas I come up with. Everyone needs a client like him because he is very good on the ego:) He also left me the best review I have ever received!

Review // Patrick Rezac

“So brilliant...Everyone fucking loves it! I am in love with it on so may levels...and that transcends...that vibe and that feeling...the energy and that creation...people feel it...so everybody that views it...that i’ve asked to look at it gets the same feeling and it’s so amazing...you are a conduit sir of something greater than yourself and you are phenomenal...”