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The Project

Zac is a phenomenal copy writer and storyteller. He reached out to me to help him develop his brand when he was in the process starting his own company that specializes in helping brands tell a story. The goal of the project was to capture the essence of Zac and have that ethos be illustrated in his brand.

The ask

Zack wanted a logo mark and color scheme that would help him build the foundation of his brand so the ask was fairly simple. Logo marks are one of my favorite things to create because I love packing as much personality, narrative, and meaning as I possibly can. It took me a minute to fully grasp Zacks persona but I finally figured something out.

Zac is incredibly smart and well spoken which is a perfect combination for someone starting their own storytelling and copywriting business…so…when I think of Zac, I think of big brain. The combination of a. brain, the letter z, and a speech bubble was the perfect fit for Zac.

Conclusion

Zac loved his logo and color scheme. Having a strong logo mark gave him the confidence to press “go” on his business endeavors and so far, he is doing great! His website is www.zacgarside.com // Go check him out!

Review // Zac garside

“BRO...YOU’RE A DESIGN GENIOUS! Talk about visual dominance. This completely captures my essence. The colors too. I love what you did with those. This is seriously fantastic.”